Why Our CEO, TAKA, Started Beare Execution Partner

Our founder, Takayuki “TAKA” Hirano, began his journey studying abroad in New York, where he first experienced the energy of global business. After returning to Japan, he joined Olivetti, a pioneering European tech company, and quickly rose to become a top sales leader, earning the prestigious President’s Award for bringing cutting-edge Italian and UK technology to Japan.

TAKA then co-founded a satellite Internet services startup that introduced advanced U.S. technology to the Japanese market. The venture secured $3.5M USD in investments from Sony, Hitachi, and SoftBank, proving that bold ideas can thrive in Japan when global vision meets flawless execution.

With these experiences, TAKA launched Beare Execution Partner in 1996 with a clear mission:to make Japan more prosperous by enabling access to the world’s most innovative technologies, and to share Japan’s strengths back with the world.

Today, Beare Execution Partner is trusted by founders and executives worldwide as their on-the-ground Japan partner — a place where ambition meets action. We don’t just advise; we execute, side by side with our clients, to turn “market entry” into real success.

For global professionals, this is more than a company. It’s a front-row seat to the future of cross-border innovation.

Why Japan

・The world 3rd largest economy in the world ・The most stable market in the world ・R&D capabilities 1st in the world(Open innovation ecosystem) ・The world 3rd largest technology market in the world

Strategic Pitfalls of doing business in Japan

・Very unique cultural, business culture gap and mentality differences ・Very low usage ratio of LinkedIn in Japan ・English speaker but poor businessman? ・Need to do hybrid sales activity? ・Very difficult to connect the target customer decision maker ・Tend to invisible customers insight ・Tend to happen miscommunications ・Difficult to find domestic existing competitors' activity ・Very demanding, time consuming and long process ・Very conservative and need serious your attitude ・Low speed decision-making and sales result ・Deep technical questions ・High expectation documents ・Proposals ・Almost no box sales (Project base) ・High maintenance
Since Japan is an island country and people have been living self-sufficiently on the island since ancient times, they tend to be more cautious about accepting foreign things than other countries. In fact, it still remains a part of Japanese business culture, so it takes more time than other countries to enter the Japanese market with the latest overseas technologies and foreign companies.

How do you avoid these strategic pitfalls of doing business in Japan?

Why Beare Execution Partner?

・Beāre Consulting is providing the service to non Japanese company who wants entry into Japan market since 1996. ・Business Development Experts ・Not only western business culture but also local Japanese business culture ・Beare Execution Partner’s business is making companies more valuable.